Our Story

Our Origins

Amayo was born from a mother’s quiet observation and deeper care, to reimagine babywear that’s as kind to the earth as it is to a baby’s skin.

Guided by her own experiences of nurturing delicate skin, she saw a world filled with synthetic fabrics and fleeting trends, and longed for something more honest and enduring. What began as a search for purity soon became a journey in mindful craftsmanship.

Our Vision

Every Amayo piece is woven from GOTS-certified 100% organic cotton yarn and tinted with natural dyes drawn from plants and vegetables. An homage to the calm hues of the natural world.
From trims to threads, each element is made from organic materials and chosen with care for comfort, breathability, and safety.

Our designs are versatile, unisex, and made to be loved, lived in, and passed down. We believe babywear should move easily with the child who wears it, durable yet delicate, playful yet timeless.

Our Hope

We keep things minimal, from our designs to our packaging. No excess paper or waste, just a reusable muslin potli that carries our name and your trust.

At Amayo, we move gently towards mindful making and a smaller footprint. We believe the world our children inherit begins with the choices we make today!